8 Kickstart Tips To Build A Real Estate Website
The world is moving towards the digital age, and every industry is being affected by the digital revolution. All the businesses are trying to make their online presence stronger. As per the National Association of Realtors, 42 percent of buyers search online for properties, and realtors are also trying to improve their business. Real estate persons set up their websites to get close to their prospective clients and beat the competition. If you are a real estate agent looking to increase your online presence, you need to know about tips to build a real estate website to generate more leads.
What Is A Real Estate Platform?
A real estate digital platform is where realtors, home buyers, and home sellers can interact to make purchases or contact realtors to get more deals or leads. The first and foremost purpose of building a real estate website is to end the problem of searching for a perfect property as per client requirements. A real estate website serves the basic purpose of
- Provide various options for buyers as per their requirement
- Enable the users to find the best property
- Give the basic details for contacting a real estate agent
- Allow for effective research of real estate item
Tips To Build An Effective Website For Real Estate Business
Check out these tips for creating an effective website for your real estate business.
1. Register Your Domain
A domain name is important for any website and is the online identity for all your clients. Your domain name needs to be simple and represent your business. With the internet being so populated, it is hard to find a suitable domain for your business. If you cannot get the related domain name for your business, consider alternatives available or choose another domain name close to your business.
2. Choose A Web Hosting Plan
To make your website appear online, you need to have a hosting plan provided by many hosting companies. As per your requirement, there are many plans, and choose the best plan for hosting your real estate website.
3. Choosing Website Builder
For building a website, you need to use software, and nowadays, it is very easy to build a site by using various software available. If you are a beginner, it is recommended to use WordPress, which has numerous plugins for developing your online website. WordPress also benefits from being originally intended as a Content Management System (CMS), which allows you to use content to grow site traffic. Other site builders like Wix, Weebly, and others Apart from WordPress. You need to pick the right developing software which gives packages like hosting and other features.
4. Responsive Website Design
Mobile internet has surpassed the usage of desktop websites. Your business will lose clients if your website does not work properly on smartphones or tablets. Smartphones and tablets have smaller screen sizes, use touch input, and are often at the mercy of variable mobile connection speeds. The website should have a responsive web design incorporated to make your site accessible on all internet devices.
5. Capturing The Leads
The success of a real estate website is not determined by the number of clicks or views but by the number of leads that are captured. Your website should have an effective tool to convert the captured leads into potential clients. The website should have catchy titles and call-to-action buttons to highlight the benefits of subscribing to the website. Ensure that the contact information is prominent on all pages and links to all social accounts are available.
6. Search Tools
A search tool is important for any real estate website as customers visit the website to search for properties. Some real estate customers are experienced, while others do not know how to get started. Placing different search tools on your website will allow you to appeal to various users, boosting your chances of gaining leads and potential clients. Some of the search tool styles are
- Quick search toolbar
- Advanced Search too bar
- Interactive map search tool
7. Add Quality Images
Images are powerful and useful media to convey messages. Images can also break the monotony of text blocks in the content. Stock photos and video footage are always a cost-effective and convenient option you can choose for your website.
8. Easy Navigation
Any real estate website must follow the three-click rule to make it convenient for clients to navigate through your real estate site. The 3-click rule is not a hard rule by any means, but you get the idea: Quick, easy, and convenient is key to keeping clients happy. Some of the features to have easily navigate through real estate site.
- Fixed Headers
- Have a descriptive content
- Avoid drop-down menu on your site
- Always Limit items in Menu
Conclusion
The real estate business has now shifted online over some years as many customers are searching for properties over the internet. Realtors need a personal website with recent trends and key features that help your website stand out from the competition to attract more clients and make more sales. If you are a real estate agent looking to make an online presence, you need to take the help of a professional website design company. At Ayatas Technologies, we serve clients throughout Sacramento, Los Angeles, San Francisco, and the USA. Call us at (916) 936-8099 to start your Real estate web design.