10 Steps or Tips for a Successful eCommerce Website Development - Ayatas Technologies
Byadmin March 27, 2021 3524 Views

10 Tips For A Successful eCommerce Website Development

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In the present digital world, many people are opting for online shopping, and it is convenient for them to complete the shopping by just sitting in their home. If you are a business person and have a physical store, you need to start an online store to increase your customer base and reach a global audience. With small knowledge of eCommerce development platforms like Shopify, Magento, and BigCommerce, one can quickly develop an online store for themselves. If you are confused about how to start, you can always hire an eCommerce website development company to create an online store for your business. Read the article to know the tips for successful eCommerce website development for your business.

Tips For Successful eCommerce Website Development

1. Determine What You Are Selling

Once that you have decided to start an online store, first, you need to decide on the product or service that you are going to offer to your customers. If you have a passion for something like a boutique or musical instruments, or anything else, then you could convert into a business and become successful. If there are already online stores running on that particular product, then you need to do some market research and try to figure out the problems they might be having. Always be updated on the new trends and what your potential customers need.

2. Determine Your eCommerce Business Model

Even though there are several business models are present, the main focus would be on Business to Customer (B2C) and Business to Business (B2B)

  • B2C is the shops that interact with the customer directly. Items in the store are directly sold to the people without any involvement of 3rd party.
  • In B2B, the transaction is between two companies or businesses. The companies might be manufacturers or wholesalers who provide goods or services to other companies

3. Know About Target Audience And Their Needs

One of the most crucial tips in building a successful eCommerce website development is knowing the target customers and their needs. You need to create a website that satisfies your customers’ needs and makes them return for shopping. You will get a better idea by conducting market research and know precisely what your target audience or niche wants. Knowing all the needs will have a better idea of how your online store should attract more customers.

4. Pick Up The Right Platform And Theme

If you are dealing with multi-national customers, then you need to use different currencies. As the platform is very important for any business, you also have to choose an online store’s right platform. Many platforms like BigCommerce, Magento, Shopify, and others can handle your online business’s future anticipation or volume.

The theme selection is also essential. You need to choose a theme that is

  • Visually appealing
  • Loads Quickly
  • Works on all browsers
  • Should be responsive
  • Customizable to your brand

5. Pick Up Business, Domain, And Brand Names

Now that you have picked the platform for your eCommerce site, it is time to decide on the name, brand, suitable domain for your business. In this step, you need to be creative and a bit innovative. You are building a brand for your business that should be appealing to your customers and reflects your products. Before choosing a name, check if it is already available or copyrighted, or trademark for another business. Also, check if the domain is public in the name of your business.

6. Make Sure That Online Store Is Responsive

Today’s generation customers are completing all the shopping in the mobile itself. If your online store is not mobile responsive, then you are about to lose 50% of your potential customers. When your online store is responsive, the users will be able to search, browse and shop on your website without any hassles.

7. SEO For Your Store

You can increase the traffic to your site by implementing the best practices of Search Engine Optimization(SEO). The content you have taken also plays a vital role in SEO, and here are some of the strategies you could implement

  • Do Keyword research and try to use the best keyword in your content
  • Using the terminology that is used commonly by public
  • Try to use key phrases in H1, H2, and other headings

8. Include Detailed Pictures Of Products

Customers have very little time for you, and they start searching for another website if they do not see anything worthy on your site. So it is essential to grab the attention of users, and pictures are the perfect solution. Videos also grab the attention of users, but your site might become slow while loading. So you must get straight to the point by displaying product images.

9. Set Up Payment Page

After shopping in your store, users must find it easy to make payments. If the site does not support most of the payment methods, then there is a chance that you lose the customer. There are many payment options like debit card, credit card, Paypal, Stripe, Chase, BluePay, and many others to make the payments without hassle.

10. Secure Your Site With SSL And Backups

In this digital world, many cyber crimes are going on, and you need to be very careful. You need to install an SSL certificate and make sure that the certificate is valid and working. SSL certificates help protect the sensitive information given by the customers and stop hackers from stealing the information.

Hire An eCommerce Web Development Company

Even if you are deciding on making your eCommerce site on your own, you need to hire a professional developer to make your site perform better in the eCommerce industry. If you are a business looking to build an eCommerce store, our professional designers at Ayatas Technologies are always there to help you. For over a decade, we have been helping many companies to achieve their targets. Contact us for more information on eCommerce web development.