Top 10 eCommerce Development Trends for 2024
Ecommerce has revolutionized the retail sector by making online selling easier and changing to meet every customer’s needs. In 1995 the first-ever book was sold online by Amazon. After 20 years, the eCommerce business has made over 2 trillion US dollars of sales worldwide, and there is no looking back for the eCommerce industry. In the starting days, eCommerce had limited capabilities, but in 2021, the customization, enhanced customer experience, improved integration, and other trends have further transformed the world of eCommerce. Here are some emerging eCommerce development trends that help take your business to the next level.
eCommerce is a dynamic industry with emerging trends and continuously changing technologies. Every year the popularity of eCommerce is increasing, and business owners need to know about the emerging trends and develop marketing strategies to have a competitive advantage over their competitors. In 2020, eCommerce faced the challenges of pandemic situations, and as per Shopify, more than 150 million customers have made their first online purchase.
Top eCommerce Development Trends For 2024
1. Voice Commerce
Smart speakers are trending now and are becoming your ticket to online shopping. It is important to include voice commerce in eCommerce website development with this new trend to get more ROI. Some ways to prepare an eCommerce site for voice search.
- Content Optimization for voice queries
- Adding new skills to voice assistants like Google or Amazon Alexa
- Providing voice-based navigation for your site
- Ensure a simple flow-through voice search
2. Social Commerce
Social commerce is one of the hot development trends in eCommerce and impacts online business. Online shoppers are now integrating online platforms to grab the best deals. The online ads in social media are helping people to get aware of products more easily and get links for their desired products.
3. Augmented Reality for Visualizing Purchases
Customers now like to visualize a particular product and are eager to know how it looks in their homes. With the latest augmented reality technology, it is possible to see a live video of the product added to your room or house. The same idea is implemented for flooring tiles, mats, door curtains, and many more. Augmented reality should be added to eCommerce sites to encourage the customers to try your products virtually.
4. Personalization of Service
Personalization has a strong impact on the sales of any eCommerce site. Showing personalized results when a customer visits the website or app enables the business to hold a customer’s attention. Now all the businesses have started to track their customers so that it is easy to provide personalized services like sending messages or emails about new products and additions to online shopping.
5. Creation Of Mobile Apps
Mobile shopping is taking over the eCommerce business, and as per research, 73% of eCommerce business is completed through mobiles. So it is important businesses develop a mobile app for their eCommerce store and make it easier for the customers. The next generation is looking for mobile apps rather than websites.
6. Enhanced Shipping Options
To make the delivery as soon as possible, merchants are looking for more shipping options. Amazon has recently tested drone deliveries with the help of Google integrations. The drones take the shortest route possible through Google maps. Now the eCommerce industry is looking to develop more ideas for faster delivery of products, and it is just a matter of time before these become a major hit and help more retail business persons.
7. Artificial And Machine Learning
Artificial and Machine learning are now the most happening development trends of the eCommerce industry. The two technologies are helping the customers to have a personalized shopping experience and give product recommendations based on previous searches.
8. Progressive Web Apps Or PWAs
The use of PWAs is also one of the development eCommerce trends and is also helping in boosting sales and improving customer experience. A PWA can be used to enhance the mobile experience instead of investing in the development of costly mobile apps.
9. Cognitive Supply Chain Management
In the eCommerce industry, supply chain management plays a vital role, and at the same time, it is delicate to handle. Three key factors complement continuous improvements in supply key chain management, and they are
- Automation
- Data Sharing
- Customer-Centric
10. Omni Channel Selling
It is risky to confine to a particular selling channel in this competitive world. Many online business giants like Amazon, eBay, Facebook, and many other selling channels. Opting for many channels at a time is the new development trend in eCommerce, and there is also a chance to attract more customers and increase your leads.
Get Ready For The Next eCommerce Trends
The eCommerce industry is evolving daily, and retailers need to know about the latest development trends to make their brand grow. The growth of your business depends on improving the customer experience, and following the latest trends helps keep in the market and generate more leads. To incorporate the latest trends into your online store, you need to hire a professional eCommerce development company. At Ayatas Technologies, we have about 14 years of experience developing eCommerce solutions to empower your brand. Contact us for more details.