Digital Experience Pivots To Improve Holiday Sales Performance
Online retail purchases have been affected by COVID uncertainty, challenges in supply chain management, inflation, and the fear of looming recession. While the shopping season of 2022 is mostly unpredictable, the previously stored data indicates that online stores have to focus on digital excellence to end the year with success. Post-COVID, people are becoming choosy while making online purchases using discount codes or switching to low-cost brands. As the holiday season is hitting, it is time for eCommerce stores to use Digital Experience Intelligence(DXI) solutions to recognize and respond to customers’ changing purchase behavior. If the necessary steps are not taken, there is a risk of losing trust and sales. If you are an online store owner struggling to make sales, read about the digital experience pivots to improve holiday sales performance.
Key Areas To focus
Here are the 4 key digital experience pivots to be monitored to improve holiday sales performance
1. Speed Of Site
As the holiday season is approaching, it is natural for the sites to get slow, but slow-loading sites can potentially damage your sales. According to a freelance survey, 57% of customers said that sluggish load times always prompt users to depart from the site or mobile apps. As an eCommerce site owner, you should watch out for checkout abandonment rates. As mobile shopping accounts for about 43% of total purchases, it is also crucial to address the loading speed of mobile apps.
2. Discount And Promo Codes
As most customers rely on discount coupons, retailers must ensure that the promo codes work perfectly. The promo codes can be sent to customers via email and other marketing campaigns. The retailers must check the promo codes and ensure that the codes are working for complex buyer journeys, and the whole process must work flawlessly on mobiles. More than one-third of the customers abandon the cart if the process is too slow or there are no discounts or promo codes available.
3. Loops And Deadends
For any eCommerce website, navigation is important, and customers leave a site when they encounter dead or broken links. In a survey, it has been revealed that 47 % of customers leave the site after encountering a broken link, and 38 % of customers have departed after clicking on a broken button. It is evident that retailers are spending more on website and mobile app design, but it is time to eliminate the broken links. To eliminate dead or broken links, retailers should test their product pages, reviews, and other pages. Some eCommerce sites force their customers to visit new products, which can be less effective. Retailers can make a comparison sheet that displays old and new products so customers can choose the best.
4. Checkout Page
The checkout page is the most important for the whole eCommerce site as it is where the customer completes the purchase. The checkout page experience should also be a memorable one for the customer. The checkout process should be smooth, and the payment options should be according to the customer’s will, like a credit card, debit card, or cash on delivery. While at the checkout process, the customer should be reminded to use the promo codes or discount coupons. The checkout process might become a nightmare for any customer if broken links or unnecessary buttons confuse the customers.
Conclusion
As the holiday season is approaching, it is challenging for every eCommerce business to make the maximum sales. It is also hard to gain success in this fast-changing retail environment. As retailers prepare for the big days, it is time for them to check the eCommerce website’s performance and detect broken links and other issues. In this challenging digital marketing world, your online store would be successful only if you have a reliable and performing eCommerce website. To proactively address the new issues in digital marketing, you need to take the help of an eCommerce website design and development services company. At Ayatas Technologies, we have experts well-versed with the latest technologies and platforms to design a robust online store for your business. Contact us for more details.