Do I Have to Customize My Shopify Store?

Have you ever wondered about walking into an old store that is dull-looking and unorganized? The moment you enter, you think of leaving as soon as possible. Similarly, users tend to leave immediately if their online store looks outdated. Whether starting from the bottom or rebuilding the existing store, Shopify themes are available to build a successful online store. Do you need to customize your Shopify store, or can you use the default themes? Let’s delve into the details!

Customizing Your Shopify Store

Customization is all about making your Shopify store unique to your brand. It involves changing your store’s design, layout, colours, fonts, product pages, and even checkout processes to fit your brand’s personality. Customization is possible in two ways: Default Shopify store and customized store. Both of them are elaborated below:

Default Shopify Store

A default Shopify store is quick and easy to set up and use, and you have many options. However, it is limited in making it unique and customizing it according to your preferences.

Pros:

• You can start Immediately

Using a default store is easy. Just install and add products to your store. It is better for beginners or if you are tight on budget and time.

• Affordable

Custom designs can be costly, so a default theme is a good choice. Many default themes include various features and options you must pay extra for with a custom design.

• Several Themes are Avaliable

There is a wide variety of themes available. Find a theme that suits your business, and you are ready to go. If the selected theme could be more exciting, you can easily switch to another theme without any data loss.

Cons:

• Limited Customization Options

You can change the store’s colors and fonts, but you cannot make detailed changes to the overall design. This restriction also restricts your ability to improve the design for a better user experience or to increase conversion rates.

• More Outdated Themes

One backlash with using a default Shopify theme is that many are old and don’t follow the latest eCommerce design trends. This outdated look can make your store old-fashioned and might not attract customers, especially if it doesn’t suit your brand.

• Poorly Coded Themes

Poorly coded themes can cause issues with your online store, including security, compatibility, and slow loading. Make sure that the theme you select is well-coded and compatible with Shopify.

Custom Store

A custom Shopify theme lets you showcase your brand’s unique personality and customize the site to fit your needs. It costs more and takes longer to develop, but it’s worth waiting.

Pros

• Be Unique from Competitors

Create a custom store to make yourself stand out from the competitors. You don’t want to look the same as your competitor. A custom theme can set you apart by providing a unique look to your online store and suiting your branding.

• Fully Optimizable

You can optimize your store in such a way that there are more sales and revenue generation.

• More Features and Functionality

If you customize your online store, you can add more features and functionalities. You can also integrate more payment options, social media, customer reviews, and more.

• Matching Your Brand is Easy

You can completely control your online store and design it how you want. A brand can be easily reflected when you have better technical knowledge or a skilled designer.

• Better SEO

To make your store search engine-friendly, use a custom Shopify theme designed for SEO. This ensures your store is optimized for search engines.

Cons

• Can be Expensive

Custom Shopify themes can be more expensive than default stores, which might be challenging for businesses with limited budgets.

Importance of Customizing Your Shopify Store

Creating a Unique Brand Identity

Think about your favorite brands. They all look and feel unique. Plan and customize your Shopify store in the same unique way. This helps you create that unique look so your customers will remember you.

Improve User Experience

A well-designed store helps visitors to navigate, locate products, and make purchases easily. This makes shopping easier and can turn casual visitors into loyal customers.

Boost Conversion Rate and Sales

Customers are more likely to buy something when your store is easy to use and looks appealing. Customizing your store can help them through shopping and increase your sales.

Hiring a Shopify Expert vs. DIY Customization

Many people assume that using Shopify is easy. With an idea, you can make basic changes, but it is advised to hire a Shopify expert to integrate advanced features and a special design for your online store. Otherwise, you can mess up the whole thing.

Conclusion

Customizing your Shopify store isn’t just about looks. It is about creating a shopping experience that your customers love and shop for again and again. Whether you make small or big changes, a customized Shopify store can help you stand out and grow your business. Ready to take your Shopify store to the next level? We are here for you! At Ayatas Technologies, we offer expert Shopify development Services tailored to your business needs. Contact us today for a free consultation and take the first step towards transforming your eCommerce vision into reality.