How to Drive Traffic to Shopify Store?

Whether you are an experienced online merchant or a beginner looking to launch your eCommerce store, you should know how to increase website traffic. Many merchants are trying to drive more visitors to their websites. Thanks to the available channels for driving more traffic to your Shopify store. You don’t need to use all the available channels. Your budget and goals decide the usage. In this article, we will look into the topic of How to drive traffic to Shopify store. Let’s get started!

Sources of Traffic for Websites

There are few sources of traffic for your online store are mentioned below, and each of them is briefly explained:

Search: Paid and Organic

Customers use search engines like Google to find the products they seek. In such cases, products are shown in an ad form (which you have paid for) or organically (SEO).

Referral

Customers who are browsing a website often come across ads and click on them. These ads are actually third-party websites linking to your websites. These clicks are counted as referrals.

Email

Email is the most engaging and effective way of promoting your product. The traffic from email marketing campaigns can mostly be converted to sales, as customers feel the product is unique and reach your website from their inbox.

Social

The clicks from social media platforms are either from ads or the posts you have published on the brand’s profile.

Direct

The users know the site’s URL and can reach you directly by typing it into the search bar of the search engine.

Branded

Branded traffic comes from people who search for your brand or product name directly. These users may be a repeated customers. Because they are familiar with the brand, they are more likely to be converted to sales.

Best Practices for Driving Traffic to Your Shopify Store

Search Engine Optimization (SEO)

Most people choose results that are available on page 1 only. So, effective SEO is important to drive more traffic to our website. The following techniques can obtain a top place in the search results.

• Keyword Research: Know the keywords your competitors use and which work best for your landing page and product. This will help you attract the right audience to your site.
• Quality Content: Use good quality content that Google and the average audience can easily understand.
• Titles, Meta Descriptions, and Search Intent: Use relevant keyword phrases and descriptions so the customer can find what he is searching for. Research and use the phrases in your pages, reflecting the customer’s search intent.

Create Attractive Content

Content plays a major role in attracting most customers. It is useful in engaging users and converting traffic into sales. Original and unique content creates a brand image for your Shopify store and improves your relationship with existing customers. Keywords are crucial for better ranking in search engines. Also, send blog posts and newsletters to customers to keep them updated about your store.

Improve the effectiveness by offering the following:

• Blog posts
• Videos
• Podcasts
• ebooks

We can make mistakes while improving organic SEO. So, monitor your store’s SEO performance and competitors, update the keywords regularly, and analyze stats like impressions and click-through rates.

Use Internal Linking

There are several internal linking opportunities available in your Shopify store. It would help if you planned your site’s internal navigation so that the search engines would crawl easily. The search engines will plan accordingly about when to show your product in search results. Also, Add a blog to your store’s website and link to other pages. Use relevant anchor text and avoid keyword stuffing during this process.

Do Social Media Marketing

Market your products through social media and engage with customers in comments or tweets. This practice can help customers stay in touch with your brand and attract new customers.

Share posts in the following ways with engaging content for more traffic to your Shopify store:

• Product Promotions
• Branding-related content
• Product videos
• Brand & product news and updates

Facebook Ads

Facebook is the leading social media platform, offering endless opportunities to attract new customers and drive traffic to your store. Its advertising tools let you target users based on their intent, location, and more. Also, with Facebook Dynamic Ads, if someone shows interest in your products, they automatically display personalized ads across any devices they use.

Use Pinterest Pins

Many internet users use Pinterest to inspire ideas for designer clothing, tattoos, sketches, arts, gardening, etc. Many users find new and unique brands and products on Pinterest. It is a popular platform in particular groups like DIYs, clothing, and arts and is mostly preferred by small businesses to promote their products. This doesn’t mean that other brands or categories cannot benefit from Pinterest. It is a creative way of marketing their products and reaching the right audience by opting for promoted pin campaigns.

Instagram Ads

Instagram ads are similar to Facebook ads and appear throughout the app, including in feeds, Stories, Reels, and the Explore Tab. The ads can look like regular posts but have a sponsored label to indicate to users that they are ads. These ads include extra features like links or call-to-action buttons. Use your Instagram Business account to access more tools to reach the right target audience and improve your sales.

TikTok Ads

TikTok is the most popular social media platform, with over 1 billion users. Compared to other platforms, TikTok ads generate more user engagement, better brand recall, and a more positive attitude toward brands. That’s why Shopify introduced TikTok Shop integration, which makes it easy for creators and businesses to connect with their audience.

Google Ads

Google Ads are an efficient way to drive more traffic to your Shopify store. Many businesses have increased online sales using Google ads, sometimes earning thousands of dollars in just a few days. These ads target people searching for products and make reaching customers ready to buy easier. The best part is that you can set up Google Ads right from Shopify by adding the Google Channel app.

Email Marketing

Email marketing helps you stay in touch with your customers even after they purchase from your store. Share useful information about your products in an interesting way. Being creative with your emails also helps people remember your brand.

You can create your emails in Shopify using their templates to send or use them for inspiration. Be aware not to spam your email list. Sending regular newsletters to your customers keeps them updated about your store. If you announce a new product, it could bring more visitors and boost sales.

Setup an Affiliate Program

Affiliate marketing for eCommerce businesses has set a benchmark in its way. Studies show that affiliate marketing in the US will rise to $12 billion by 2025. You have to set up and start an affiliate program to do this. Invite people to join as affiliates. Design a commission structure and let your affiliates do their work. Affiliates will earn a commission for each sale they have made. The main benefit is that you get free traffic for your website, and you need to pay only if they are converted to sales.

Become a Sponsor for a Podcast

Podcasting is a $1 billion industry, and marketing is important for its growth in terms of revenue and engagement. Many podcasters have millions of subscribers, which may also include your target audience. So, promoting your Shopify store through podcasts is a great way to attract more customers. Look for popular podcasts and email the creators for a partnership.

Optimize Your Website Speed

Website speed plays a major role in Google’s ranking. If your website is slow loading, Google’s ranking can go down, and customers cannot see your Shopify store on the top list. Thanks to Shopify for its app integrations, various apps are available to optimize your website speed. We can improve the user experience, rankings, and conversion rates with the best website speed.

Conclusion

With the increase in competition, your Shopify store needs a better marketing strategy to stand out. Targeting the relevant audience can give you the right traffic, which converts into sales. Choose your marketing strategy according to your budget. This way, you can get the most out of your money while attracting more customers. If you are a business owner looking for Shopify Development Services, We are here! Ayatas Technologies specializes in driving traffic and boosting sales for Shopify stores. Let’s grow your business together! Contact us for a free quote.