Is Wix eCommerce or Shopify Better?

The battle between these two website builders has always been fierce. These two website-building platforms are popular among eCommerce users. Wix is great at dealing with small companies, while Shopify has the advantage of dealing with much bigger sales. Many merchants migrate from Wix to Shopify while expanding their business. Let us know the key differences between Shopify and Wix website-building platforms and find out if is Wix eCommerce or Shopify better.

Key Differences Between Shopify and Wix

Pricing

Wix: The pricing of Wix varies between $17 to $35 per month based on the requirement of the business. The basic Business plan costs $17/month, suitable for merchants who have just started their business. The Business unlimited plan costs $25/month and provides pro eCommerce features, storage, and a professional logo. With these, you will also receive tax calculators, multiple currencies, drop shipping, and more. The Business VIP costs $35/month and provides priority support. This plan also provides insights into the report, which helps you make data-driven decisions for your business.

Shopify: The pricing of Shopify varies from $5-$299 per month based on the requirement of the business. Shopify seems costly compared to some other platforms. The starter pack Shopify offers is the Shopify Starter $5/month for selling products by sharing links on different social media channels, email, and SMS. The basic plan costs $29/month and is best for merchants starting their businesses. The Shopify plan costs $79/month. It has all the necessary tools to grow your business, such as sales report features, selling support, etc. The Advances Shopify plan will cost you $299/month. It will provide the advanced features available on Shopify to grow your business even faster.

Customizations

Wix has over 800 free templates to design and cover different aspects and can be easily modified for selling purposes. But Wix has a limitation of needing not being able to change the template once it is applied. This means what you choose at the start will remain the same till the end. This won’t be very pleasant if you plan to rebrand the store.

Suppose you want to add some personal touch to your Shopify store, making it look more stunning. In that case, Shopify Liquid is an effective way to modify code. Shopify has 105 themes, of which 11 are free and 94 are paid themes. The paid theme’s prices range from $140 to $180.

Ease to Use

Wix allows creators to use drag and drop to customize each content on the front end or Interface. It is convenient because the merchant can design every bit of his digital store by himself and drag any button to where he wants. Wix also has Artificial intelligence technologies that will help the merchant during the initial stages of creating the customizable online store.

Shopify has two different portions for customization. One for the dashboard and the other for the editing system. So, the merchant has to move back and forth to preview the back-end and front-end interface separately. But Shopify offers pre-made templates to create an eye-catching storefront easily. In the long run, this helps medium to large businesses a lot.

Security

Wix users have high-quality security built into every Wix website. Wix runs on Level 1 PCI, and TLS 1.2 (Transport layer security) means the website can reach the highest level payment standard, providing the safety of visitor’s transactions. Apart from this, Wix comes with DDoS protection for reliable web hosting. As Wix is a SaaS, all the security updates will be applied automatically to the website.

Shopify, too, has Level 1 PCI and TLS 1.2 security with each store. Shopify also provides the merchants with SOC (Service Organization Control), and Transparency reports, which are third-party auditors’ assessments of company information.

Customer Support

Wix has live chat support, and the merchant can submit their query ticket and request a callback. It has multiple languages support like Spanish, Russian, German, Italian, Japanese, and Portuguese, and it is available during business hours only. But English support is always available.

Shopify is available 24/7 through email and phone. Shopify also offers live chat support. But there is a waiting time for each concern raised. Once the waiting time is down, the issue will be resolved quickly.

SEO features

Wix has built-in SEO for every Wix site. It optimizes the SEO workflow effectively and automatically. Due to these, the merchants have more freedom and flexibility in changing their meta tags, canonical tags, URL slugs, structured data, and more.

Shopify doesn’t provide built-in SEO. It can be quite effective when utilized properly. Shopify has auto-generated canonical tags to prevent duplicate content from appearing on search pages.

Verdict

Shopify is more appropriate and professional for merchants who build an online store. Wix is suitable for those who want a website for general purposes. Wix has ease of use, better and affordable pricing, SEO features, and more free templates. But Shopify is stronger in terms of eCommerce applications. Shopify also has the upper hand over Wix regarding responsive designs, multi-currency selling functionality, and integrations with other key apps.

Conclusion

Shopify and Wix are both good in terms of their functionalities. Wix is good for new and small businesses. Shopify is the most preferred website-building store for professional businesses and large online website-building stores. At Ayatas Technologies, we provide both Wix and Shopify store-building assistance. Our experienced professionals have 15+ years of experience and expertise and can build your website as per your choice. For a free consultation, contact us at (916)836-8099.