10 Unexplored Marketing Strategies For SMBs

Any existing or newly launched business needs a marketing strategy to increase sales and revenue. For eCommerce businesses, it is important to develop a marketing strategy that prioritizes a strong online presence. However, in this strong competitive world, it is not that easy to grow your online or digital business. If you are running an online store and struggling to make your presence, read on to learn some of the important marketing strategies for SMBs.

Why Is It Important To Build A Strategy for SMBs?

When running a small business, it isn’t easy to develop marketing ideas and balance the expenses of doing the actual business. As the advertising rates rise, it is hard for small businesses to bear the expenses and struggle to get noticed. Even though you have invested in advertisements, on average, a person sees about 5000 ads daily, and it is far more difficult to impress a person in the allotted time slot. In this digital era, there is a need for well-researched and planned digital marketing strategies for SMBs to simultaneously increase the value of brand image and sales.

Marketing Strategies For SMBs That Work

As a small business owner, you know that marketing is tough, and hard to stand out in the crowd. Here are some of the marketing strategies that can work for SMBs

1. Know How To Target Your Audience

It is important to know the target audience and how to reach them for any business. By creating a strategy to reach your ideal customer, you will be able to reach more people who might be interested in your products and services. So how to target your customers? Here are some easy ways of doing them

• Know Your target market
• Define your niche
• Research your competitor
• Use demographic data from Google
• Segment your audience
• Prepare a catching caption to be sent to customers
• Do Not Forget the Offline Customers

2. Build A Website

Every business needs to have a website in this modern era, and often a website is referred to as a digital or modern business card. A website is where all the marketing strategies are built and executed. A business website always adds to your credibility and helps the brands to establish themselves in the market. If your business still does not have a website, then it is time to approach a web development company to design a website and make an impression in the digital world.

3. Use The Power Of SEO

Traffic is directed to your website when your business appears in Google search results. If you want your website at the top of search results, you need to implement Search Engine Optimization(SEO) techniques for your website. As the algorithms in Google keep changing, the company has to change its marketing strategies to get better results. To get better results, it is recommended to talk to an SEO agency to show up on the first page of search results.

4. Get Listed On Google

One of the important ways to reach local customers is to list your business on Google My Business and other local listing sites. People or customers have the option to give reviews for your company on local listings, and when potential customers see good reviews about your products, then there is a chance that they will buy your products.

5. Provide Necessary Information Through Content Marketing

Well-prepared content can help your business reach more customers, nurture leads, and build loyalty among customers. Here are some of the content types to appeal to your customers

• Blogs
• Infographics
• Podcasting
• Videos

When providing information, ensure that you have the relevant data that is useful for your customers at various stages. The videos you are posting should have information about the daily needs of your customers and address how to satisfy them.

6. Engage Your Customers On Social Media

Many international and national brands use social media to constantly keep in touch with their customers and know their needs. It is always advised to use organic social media to connect with your prospective customers. Plan your posts accordingly and take time to respond to customers’ questions. In addition to organic social media, there is also an option to use paid social media strategies to target new audiences.

7. Email Marketing

The main benefits of email marketing are that it is cheap, has a global reach, is easy to set up and track, and has a chance for immediate communication. Some people might visit your store but could not find their needs and leave your website. At the point of leaving, you have the option to collect their email address and regularly keep in touch by sending brochures, new product launches, offers, free trial options, and many more.

8. PPC Advertising

Pay-per-click or PPC advertising is a paid marketing strategy that allows your website to be listed at the top of search results when people search for a particular keyword. You must pay a fee each time there is a click on your advertisement. PPC is one of the best marketing strategies for SMBs as there is an option to track the amount spent with the number of customers acquired.

9. Social Media Marketing

Millions of users spend lots of time on social media, so it is very useful for you to use every social media platform for marketing purposes. Apart from selling, Social media can be used to build customer relationships. As a company, if you want to engage with a more customer fan base, then Social media marketing is the best strategy to be implemented. Different strategies can be implemented based on the social media you are using.

• Facebook: Keep regularly posting events, updates, and customer reviews
• Twitter: Share product updates and give answers to customer queries
• Pinterest: Share information-related blogs, infographics, videos, and others.
• Instagram: Share images related to images, customer stories, and many more.

10. Employ Mobile Based Marketing

For most websites, 52% of traffic is generated from mobile phone searches, and purchases are completed on the mobile itself. People are also likely to visit mobile-friendly websites, and Google penalizes sites that are not mobile-friendly. As a small business owner, it is easy to implement mobile-related marketing strategies and reach more mobile-using customers. Here are some of the mobile marketing strategies for your website

• Make Sure that your website is responsive.
• Send mobile-friendly emails and other subscriptions.
• Create social media posts that can be best viewed on mobile
• Send messages related to offers, coupons, and others to your loyal customers.

Time To Develop Marketing Strategies For SMBs

Developing marketing strategies for SMBs helps you to learn more about your customers and also gives you a chance to serve them in a better way. The above marketing strategies allow you to increase brand awareness and help you grow in the market. You can leverage your marketing strategy to grow your business if you run a small business with limited resources. As a local small business owner, you need to talk to a professional marketing strategist if you have doubts about developing a strategy for your business. At Ayatas Technologies, we are equipped with digital marketing specialists to build a perfect strategy for your business. Contact us for more information.